New business opens on Salado, cakery closes and a new wine connoisseur
by Maddy Houk | Patterson Irrigator
Nov 07, 2013 | 2678 views | 0 0 comments | 26 26 recommendations | email to a friend | print
Taking Care of Business

The Patterson Irrigator’s business neighbors are coming and going this month; one is newly opened and the other plans to open a home-based business.

A new business, Baly’s Gift Shop, opened on Friday, Oct. 18 at 40 N. Salado Ave., next to the Patterson Branch Library. Meanwhile, Cheryl Lane’s Cakery closed her storefront in the former Plaza Grocery Building on Saturday, Oct. 26 to concentrate on a home-based business.

Gifts for every event

Baly’s Gift Shop stocks clothing, shoes, handbags, home décor, floral supplies, party supplies and gifts for special occasions, such as baby showers, quinceañeras, Baptisms and First Communion. Shoppers can even buy the wrapping paper, gift bags and ribbon to wrap them in. All sales are final.

Business owner Marissa Covarrubias said she receives new items every two weeks and is now concentrating on the Thanksgiving and Christmas holidays.

Covarrubias explained that she started thinking of the idea for the business almost six years ago, and knew that she could contribute to what Patterson seemed to missing. Running a store is in the family business, as Covarrubias’ mother also had a variety store in Mexico for a long time before finally retiring.

“We have a little bit of everything, so you don’t have to drive to Modesto or Turlock,” Covarrubias said. “Most of the merchandise comes from Florida, so the prices are reasonable. I’ve had very good comments from the people — they like it.”

Covarrubias and her husband, Jesse, have lived in Patterson for more than 25 years and own Jesse’s Used Cars and Las Palmas Auto. She is also a tax preparer who owns MC Tax Service, formerly at 111 E. Las Palmas Ave., and now located in the gift shop.

Baly’s Gift Shop is open from 10 a.m. to 6 p.m. Monday through Saturday and from 10 a.m. to 1 p.m. on Sunday at 40 N. Salado Ave. For information: 895-8266.

Cheryl is still very sweet

Cheryl Lane’s Cakery is shifting from a storefront business at 11 Plaza, Ste. D in Patterson to a home-based business in Newman.

Lane’s last day at the storefront was on Saturday, Oct. 26.

She is going back to work part time at the same private Christian school where she worked for 13 years before opening Cheryl Lane’s Cakery on June 1, 2012.

“Baking Every Occasion Special” is Lane’s slogan, and she’ll continue on that path from her home in Newman. Lane, who has been making and decorating cakes for more than 35 years, will continue to make cupcakes, cookies, brownies, pies, cookie bars and cheese cake. She still loves to bake and cook, and is still taking orders.

Lane, who opened the storefront with her family during the Apricot Fiesta weekend of 2012, appreciates the loyal customers who frequented her shop for the past 16 months.

“I really want to express my appreciation for what the people of Patterson have done for me,” Lane said. “I appreciate their patronage as well as the friendships that I’ve made. I continue to ‘bake every occasion special.’ I look forward to continuing to serve the people of Patterson.”

Lane offers free delivery on orders of $20 or more within 30 miles of her home in Newman. Lane can still be reached by calling 996-1959.

Wine and Dine

Wanda La Russa has changed careers recently when she retired this summer from Passion Parties and started as a consultant with Traveling Vineyard.

After researching the Boston-based business La Russa, a Patterson resident, decided to give Traveling Vineyard a go and has been consulting at local parties since August.

That has been a great fit for her.

“I’ve been a wine lover forever,” La Russa said.

La Russa meets with the party host or hostess to offer suggestions on the food pairings to go with the wines Traveling Vineyard has for tasting. La Russa and the hostess choose five bottles of wine — two reds, two whites and one sweet wine to pair with various foods, cheeses and crackers.

La Russa said she has to have at last a three week notice in advance to book a party so she can visit with the hostess and then order the wine for tasting.

She explains the tasting parties are great for ladies night in, couple’s night, birthday parties, holiday parties and office parties, and supplies 18 wine tasting glasses to use at the special events. Also, the host or hostess can earn great rewards, such as discounts on Traveling Vineyard wine or accessories.

At the tasting, La Ruussa goes over the points of tasting — color, body, smell or bouquet and taste.

“It’s a fun time, but it’s educational,” La Russa said. “I say part wine education and all fun.”

For more information or to book a party call Wanda La Russa at 229-0904.

Local businesses who are new to town or have news to share may call Maddy Houk at 892-6187.

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