Not for Scotts Valley
by Press Banner Letters
Jul 04, 2008 | 179 views | 0 0 comments | 5 5 recommendations | email to a friend | print


I have mulled the possibility of Target coming to our community since I first heard about it.

To tell you the truth, I love Target. I like its quality, variety and the cleanliness of the stores. I love the convenience of getting everything in one spot. I was drawn to the thought of having a big employer in the community as so many jobs have left. I thought it might provide consistent tax revenue to the community as well.

But even though I like Target, I do not like it for Scotts Valley.

I love living here. It is beautiful and quiet. We have a small-town feel in California, which is unique. I see someone I know whenever I run to the market or pharmacy.

Target just doesn’t fit that feeling. I believe it will be a huge eyesore — this is perhaps my biggest issue. It doesn’t fit the Scotts Valley in which we chose to live. It will bring in a great deal of traffic to a location that is not set up for the traffic it has now. It does not plan to have sufficient parking.

I have never visited a Target store and then gone deeper into the town where it was located to see what other shopping was available there. Target is a destination spot, not a gateway to the community. And if one comes to Scotts Valley, what would be the future of Kmart, Payless Shoes, coffee shops, gift stores like Zinnias and Ivy’s Porch, our hardware and garden stores and other retailers?

When they go under, what stores in their right mind will come in behind them to take up the commercial space?

I just want to keep that small-town community look and feel to Scotts Valley.

Kelly Johnson, Scotts Valley

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