Off Target
by Bill Smallman, Felton
Sep 05, 2008 | 403 views | 0 0 comments | 3 3 recommendations | email to a friend | print


I thought I would put my two cents in on the negative side of the proposed Target store.  

Most people are familiar with this from personal experience and from listening to elders in many cities blighted by big-box stores.

In order to compete, many cities are building condos and apartments near downtown, as it means business from those who walk. Scotts Valley is going to shoot itself — and the Town Center — in the foot by allowing a Target.

City planners need to be just as talented as famous architects. Frank Lloyd Wright said something to the effect that all architecture needs to compliment the land, not work against it.  The south side has beautiful neighborhood of homes on a forested ridgeline, and Hilton hotel fits in with the backdrop of magnificent trees.

Picture a concrete tilt-up Target next to this. If you got this picture, you would agree most people would throw it in the trash.

Scotts Valley is blessed, a destination for the entire world, because of its climate and vistas of trees and mountains. I believe that the Scotts Valley planners are going to be making some very important decisions in the near future, and this is one of them.

I took my daughter to Skypark on July 4 sat on the lawn a gazed around and felt lucky to be a nearby resident.

People love downtown areas, and everybody has been looking forward to Scott Valley’s for a long time. Locally owned businesses, with variety and character, are what the city needs.  Perhaps the city should support downtown even more by considering condos, maybe a small version of Santana Row.

Cities with just ugly building-box stores usually have crime written all over them. I can already see the gang spray-paint marks on the wall.

Bill Smallman, Felton

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