Taking Care of Business: Local businesses offer talents to area customers
by Maddy Houk | Patterson Irrigator
Apr 25, 2013 | 3301 views | 0 0 comments | 258 258 recommendations | email to a friend | print
Maddy Houk
Maddy Houk
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Three local businesses have a variety of services to offer Patterson residents with business owners happy to offer talents to those in the surrounding areas.

Steve Ceron of Damasco Fine Food & Spirits has plans for a new restaurant, while Kimberly Greenwell of Simple Treats tells about mouth-watering eats for events. John Byrd, owner of Byrd Pest Management, helps keep the home environment free of pests.



Chef expands food offerings

Five years ago, Chef Steve Ceron opened Damasco Fine Food & Spirits in the Best Western Plus Villa Del Lago Inn, 2959 Speno Drive.

Now, he is preparing to expand his food offerings with Apricot Wood California Barbecue in the former Strings Italian Restaurant, 2985 Renzo Lane.

The new eatery is across the street from Damasco, which means “apricot” in Portuguese.

The barbecue restaurant will have a family atmosphere that will be casual, comfortable and fun, Ceron said.

Plans include taking down the wall between Strings and its neighbor, Newman’s Stewart and Jasper gift shop, so adults can enjoy 10 microbrews on draft, 20 brands of beer in bottles and 200 choices of wine at the store.

“We want to create a county store atmosphere like Pea Soup Andersen’s (in Santa Nella),” Ceron said.

A firm date has not been set for the opening of the new restaurant, which will use only apricot wood — provided by Patterson-based Lucich-Santos Farms — to barbecue meats.

The lunch and dinner menu will feature ribs, pulled pork, tri-tip, sausages, seafood, pasta dishes and lots of fresh produce.

When the opening day is announced within the next few months, Apricot Wood California Barbecue, 2985 Renzo Lane, will be open from 10:30 a.m. to 9 p.m. Tuesday through Saturday and closed Sundays.

For information: 895-7675

Perseverance pays off for baker-caterer

Patterson resident Kimberly Greenwell is a woman of perseverance. Over the years, Greenwell has gradually expanded her cupcake business, Simple Treats, since she opened it in the Bay Area in 1991.

After moving to Patterson five years ago, Greenwell returned to school and rejuvenated Simple Treats. She earned a Master of Business Administration degree in 2010 from University of Phoenix and garnered plenty of confidence in the process.

Last year, she started a catering business, Upscale Catering and Special Events, and graduated from Culinary Institute of Technology.

“I started the catering part as a result of my graduating from University of Phoenix,” Greenwell said. “I learned more advanced business skills and was able to learn more about business operation and finances. To be successful, you just have to keep going at it and reinvent yourself.”

Greenwell runs both Simple Treats and Upscale Catering and Special Events out of her home, though the cooking is done in a certified kitchen.

Greenwell requests that customers give at least 24 hours’ notice for cupcake orders and 48 to 72 hours’ notice for an event. She caters for groups from eight to 250 people. The cupcakes are made fresh to order and include 20 flavors such as vanilla bean, French chocolate truffle and key lime pie.

For information: 894-0065 or www.simpletreats.net or info@simpletreats.net

PHS grad starts pest-control business

John Byrd, a 2002 Patterson High School graduate, started a pest-control business April 1.

His company, Byrd Pest Management, handles spiders, ants, earwigs, rats and mice.

Byrd, who has lived in Patterson since 1999, gained experience working for another company.

He is now licensed, bonded and insured and is happy about running his business locally.

“I’m a one-man show,” Byrd said. “I do all the selling, servicing and the paperwork. I’ve been working in the customer service industry in Patterson for a long time.”

Byrd hopes local customers will recognize him from jobs he held in high school and during the summers at Save Mart Supermarkets, Ace Hardware and Diablo Grande.

Depending on his work schedule, he can answer calls in the Patterson area sometimes within an hour.

Byrd Pest Management hours are 8 a.m. to 5 p.m. Monday through Friday and 8 a.m. to 3 p.m. Saturday. The business is closed Sundays.

For information: 892-2973, john@byrdpest.com or www.byrdpest.com

Telecom firm donates computer to chamber

Patterson-Westley Chamber of Commerce has a new computer to develop, design and track chamber programs, thanks to telecommunications firm Frontier Communications.

Denise Sperle, Frontier’s local manager, presented the Hewlett-Packard desktop computer to the chamber during an April 11 training session on developing a Web presence for business, run by an Alliance Small Business Development Center independent consultant, Nathan Bunney.

The computer, to be used by volunteer chamber board members, will be stored in a room designated for chamber activities inside Frontier Communications’ Patterson offices at 515 Keystone Blvd., Sperle said.

It replaces an older machine that was used to store membership data.

Local businesses who are new to town or have news to share may call Maddy Houk at 892-6187.

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