Krager appointed sports marketing manager
by Brooke Borba | Patterson Irrigator
Nov 21, 2013 | 2754 views | 0 0 comments | 34 34 recommendations | email to a friend | print
Patterson High alumnus Rob Krager, 23, has recently been appointed as a sports marketing manager for one of the hottest athletic clothing stores in Los Angeles. The brand, known as Young & Reckless, not only fortifies the latest trends, but has been known to outfit famous sports celebrities, such as Colin Kaepernick, Paul George, Michael Vick and Vernon Davis. Krager ultimately meets with various clients in the sports world on a daily basis in an effort to collaborate partnerships.

Krager, son of Jackie and Rob Krager of Patterson, said his parents were a major contribution in helping to achieve his dreams in the sports industry. He specifically recounted when his father would take him to games as a five and six-year-old child, and acknowledged the level of reassurance they instilled in him as a child.

“Without them, I don’t think I’d be where I’m at now. They’ve always supported me in everything I did growing up and to this day,” said Krager.

Although he is a fan of watching sports, Krager is also known as a fellow basketball star at Patterson High School in 2007 and 2008. He played as a team captain for two years, was awarded most valuable player his junior year, and has been marked in the books as a two time all-league player, as well.

His love of sports never faltered as he chased a degree at Fresno State University upon graduation at PHS. There, he attained a degree in marketing while working part time at an after school program.

Although Krager was not in the clear after receiving his degree, the savvy intern made some slick moves while vying for a top position in the sports world, and extended his outreach to many famous athletes through social media.

“I’ve always been a sports fan,” said Krager. “Sports have always been my life. I wanted to continue doing something in sports, so I thought, what better way than to work with the athletes personally.”

Through Facebook, Krager was able to acquire many celebrity athletes as friends. Eventually, the total number of friends in Krager’s social media site grew large enough for employers to take notice.

“One led to 10. Ten led to 50. Fifty lead to 200 plus athletes across all major sports,” said Krager. “Y&R saw how many athletes I knew and offered me a full time position as their sports marketing manager.”

Since his initial start at Young & Reckless, Krager has been keeping busy with the Los Angeles-based clothing line, and often can be found promoting various tee shirts and hats at sporting events while he rubs shoulders with celebrity giants. Last week, Krager’s workday consisted of playing ping pong against Philadelphia Phillies pitcher Jon Pettibone.

Although Krager is ecstatic about his current position, he hopes to start his own business in the future representing athletes as a personal marketing agent. But in the meantime, he is happy to pass on his current benefits to his father, who has been the prime source of inspiration for his success.

“Being able to take my dad to a game and give him on-field passes, and taking him to meet the players after the game was a moment I’ll never forget,” said Krager. “I truly feel like I’m living the dream.”

Contact Brooke Borba at 892-6187, ext. 24 or brooke@pattersonirrigator.com.

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