Togo’s proves to be popular
by Brooke Borba | Patterson Irrigator
Mar 11, 2014 | 2797 views | 0 0 comments | 27 27 recommendations | email to a friend | print
Patrons line up outside Togo's establishment all the way to the parking lot of the Wal-Mart Shopping Complex Tuesday afternoon, March 11.
Patrons line up outside Togo's establishment all the way to the parking lot of the Wal-Mart Shopping Complex Tuesday afternoon, March 11.
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Staff members assist those who present coupons for a free Hot Pastrami sandwich at the takeout counter Tuesday afternoon.
Staff members assist those who present coupons for a free Hot Pastrami sandwich at the takeout counter Tuesday afternoon.
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Togo’s Eateries, Inc., the popular sandwich chain known for its big and meaty made-to-order sandwiches, celebrated the opening of its first restaurant in Patterson on Tuesday, March 11 and Wednesday, March 12 with a 1,000 regular #9 Hot Pastrami sandwich giveaway and half-price regular #9 sandwiches. The restaurant, located in the Wal-Mart Shopping Complex at the southwest corner of Ward and Sperry avenues, had hundreds of visitors lining up outside the doorway for hours on end.

Preceding opening day, Patterson’s Togo’s also hosted a “Family and Friends” fundraising event from 4 p.m. to 7 p.m. on Monday evening, March 10, to benefit the Patterson High School business department. Local attendees who donated a minimum of $2 to the business department received a free regular #9 Hot Pastrami sandwich.

Owner Keith Yamamoto, a lifelong Westley resident and agrarian for Yamamoto Farms, said he was ecstatic to give back to his former high school.

“[Monday], the cash registers showed that we had 320 transactions, and we raised over $1,200 dollars for the business department,” said Yamamoto. “It’s great that we were able to give back.”

A few residents who joined “Family and Friends” night stated there were lines outside the doors Monday evening, but they were not to be deterred. Many residents were itching to grab a bite that supported the local community, especially children at the local high school.

Although the establishment dedicated their pre-opening night to PHS, many residents were also encouraged by the fact that Yamamoto had hired local job seekers. Yamamoto was pleased to report that their entire staff, with the exception of one, consisted entirely of Patterson residents.

Although the first night was dedicated to initial supporters, the doors were swung wide open Tuesday afternoon for the big rush of oncoming customers throughout the week. Patrons stood outside, braving the high swept winds to grab a taste of the full menu or free sandwiches. Fans were raving about the new establishment after receiving word about Togo’s promotions since last Thursday.

The hype did not disappoint. Thousands flocked to the scene, hungry for the promised pastrami sandwiches. Yamamoto stood behind the counter, answering questions and overlooking his helpful and friendly staff—often declaring how their exuberance added to his excitement.

“It’s been a longtime coming and now it’s finally here,” said Yamamoto Tuesday afternoon. “I’d just like to say thank you to everyone who supported us. Everyone has worked very hard and we are exceeding our expectations.”

Yamamoto specifically thanked his sister Corrin Yamamoto Rivera, brother-in-law Art Rivera, manager Paulette Chase and fellow staff members for their hard work and contribution to the local hub’s success.

Contact Brooke Borba at 892-6187, ext. 24, or brooke@pattersonirrigator.com.
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